A/B Testing — Part 1

A/B Testing Part 1 — UX Knowledge Base Sketch #31

What is A/B Testing about?

A/B Testing or Split Testing is about running two versions of a digital product simultaneously in order to find out which of these versions perform better.

A/B Testing won’t increase the number of users visiting an application or a website, however, it can help you make more out of the existing traffic.

Check out the “A/B Testing — Part 2” sketch if you want to dig deeper in this topic! (It’s going to be published next week.)

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