A/B Testing — Part 1

A/B Testing Part 1 — UX Knowledge Base Sketch #31

What is A/B Testing about?

A/B Testing or Split Testing is about running two versions of a digital product simultaneously in order to find out which of these versions perform better.

A/B Testing won’t increase the number of users visiting an application or a website, however, it can help you make more out of the existing traffic.

Check out the “A/B Testing — Part 2” sketch if you want to dig deeper in this topic! (It’s going to be published next week.)

Useful Links


Please feel free to join the Sketching for UX Designers group on Facebook, post your UX sketches, share your favorite links, ask questions etc.

If you are interested in sketching, check out my Sketching for UX designers course.

You can subscribe to my Sketching for UX newsletter to get these UX Knowledge Base Sketches directly to your inbox weekly, and to participate in a 100-day long UX-visual library building challenge. If you subscribe, you can also download the Sketching for UX designers WORKBOOK for free!

If you have any comments or questions please reach out to me here or on Twitter:@krisztaszerovay