A/B Testing — Part 2

A/B Testing Part 2 — UX Knowledge Base Sketch #32

While A/B Testing may seem to be simple…

…in reality, if you don’t design the test carefully, you can easily get misleading results. So my most important advice is that before conducting an A/B Test, try to be as prepared as possible, read about the theoretical aspects, get a basic understanding of statistics, check out case studies and so on.

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