Cognitive Bias — Part 2
Cognitive Biases: the first 6
The second part of the Cognitive Bias UX Knowledge Base Sketch series describes 6 cognitive biases:
- Dunning-Kruger Effect
- Information Bias
- Loss Aversion
- Confirmation Bias
- Distinction Bias
- Negativity Bias
All these have important implications on how we should design with the users’ cognitive tendencies in mind.
Stay tuned, I’m going to summarize more cognitive biases in the following parts of the series!
Recommended Reading & Useful Links
- Tversky, A.; Kahneman, D. (1991.) Loss Aversion in Riskless Choice: A Reference-Dependent Model
- Kruger J.; Dunning D., (1999). Unskilled and unaware of it: how difficulties in recognizing one’s own incompetence lead to inflated self-assessments.
- Hsee C. K.; Zhang, J. (2004). Distinction Bias: Misprediction and Mischoice Due to Joint Evaluation
- Does comparison really lead to better choices?
- The Negativity Bias in User Experience
- Don’t Let Your Brain Deceive You: Avoiding Bias In Your UX Feedback
- 67 Ways to Increase Conversion with Cognitive Biases
- Prospect Theory and Loss Aversion: How Users Make Decisions
Please feel free to join the Sketching for UX Designers group on Facebook, post your UX sketches, share your favorite links, ask questions etc.
If you are interested in sketching, check out my Sketching for UX designers course.
You can subscribe to my Sketching for UX newsletter to get these UX Knowledge Base Sketches directly to your inbox weekly, and to participate in a 100-day long UX-visual library building challenge. If you subscribe, you can also download the Sketching for UX designers WORKBOOK for free!
If you have any comments or questions please reach out to me here or on Twitter:@krisztaszerovay