Competitive Analysis — Part 2
After creating a list of the direct and indirect competitors, you should first determine the assessment criteria. The next step is setting up a spreadsheet containing the competitors and the elements of the assessment criteria. The following task is checking out each competitor’s online presence, filling in the spreadsheet, and taking screenshots with annotations along the way. Finally, summarize and present your findings.
Recommended Reading & Useful Links
- Levy, J. UX Strategy (2015). How to Devise Innovative Digital Products that People Want, Chapter 4.
- A Product Designer’s Guide to Competitive Analysis
- Competitive Analysis: Understanding the Market Context
- How To Do A UX Competitor Analysis: A Step By Step Guide
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