Creating Personas — Part 1
What is a Persona?
User Personas are representations of significant groups of the users, archetypes, that reflects patterns based on behavior, goals, attitude and other variables.
“Personas are the handle you use to grab hold of what you learned from your research. They humanize the context, background, and motivations of your users.” (Alan Cooper)
The next part of the series: Creating Personas Part 2
Recommended Reading & Useful Links
- Goodwin, K. (2009). Designing for the Digital Age: How to Create Human-Centered Products and Services, Chapter 11.
- A Closer Look At Personas: What They Are And How They Work | 1
- A Closer Look At Personas: A Guide To Developing The Right Ones (Part 2)
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