Data Analysis — Quantitative Research Part 6
Concepts & Methods
At least for now this is the last part of the Quantitative Research series. As you can see, it’s a huge — and increasingly important topic. In this sketch, I explain some more concepts and methods, so you’ll know where to start your data journey!
Related UX Knowledge Base Sketches
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Recommended Reading & Useful Links
- Croll, A., Yoskovitz, Benjamin (2013). Lean Analytics: Use Data to Build a Better Startup Faster (Lean Series)
- 5 Google Analytics Segments (and How to Use Them to Increase Revenue)
- Google Analytics Solutions Gallery
- Dimensions & Metrics Explorer
- Defining Churn Rate (no really, this actually requires an entire blog post)
- Funnel Analysis
- Practical Data Dictionary by Tomi Mester (pdf)
- An Introduction to Clustering and different methods of clustering
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