Why is Emotional Design important?
“To engage your audience emotionally, you must let your brand’s personality show. […] When you present your brand’s personality clearly, your audience can relate to it as if it were just another human. It creates empathy and helps your audience see a better version of themselves. Humans want to connect with real people. We forget that businesses are just collections of people — so why not let that shine through? Emotional design turns casual users into fanatics ready to tell others about their positive experience.” [Aarron Walter, Designing for Emotion, 2011, p15]
Recommended Reading & Useful Links
- Walter, A. (2011). Designing for Emotion
- Norman, D. A. (2004). Emotional Design: Why We Love (or Hate) Everyday Things
- van Gorp, T. (2012). Emotional Design: Why We Love (or Hate) Everyday Things
- The most overlooked growth hack: designing for emotions
- Aarron Walter of MailChimp on Designing Emotional Experiences (video)
- Design for Emotion
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