Emotional Design

Emotional Design— UX Knowledge Base Sketch #17

Why is Emotional Design important?

“To engage your audience emotionally, you must let your brand’s personality show. […] When you present your brand’s personality clearly, your audience can relate to it as if it were just another human. It creates empathy and helps your audience see a better version of themselves. Humans want to connect with real people. We forget that businesses are just collections of people — so why not let that shine through? Emotional design turns casual users into fanatics ready to tell others about their positive experience.” [Aarron Walter, Designing for Emotion, 2011, p15]

Recommended Reading & Useful Links


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