Creating Empathy Maps is useful for synthesizing research data in order to better understand the users. Empathy Maps are great for creating Personas, identifying users with different mindsets.
Being a collaborative tool, Empathy Mapping helps the design team empathizing with the users, also, it can be a good idea organize Empathy Mapping Workshops with the stakeholders as well — it helps developing a user-centered mindset.
There are different templates for Empathy Maps, I like using the following structure:
- four quadrants: See, Think & Feel, Hear, Say & Do,
- and two columns below the quadrants: Pains, Gains.
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