Empathy Map

Empathy Map — UX Knowledge Base Sketch #12

The goal

Creating Empathy Maps is useful for synthesizing research data in order to better understand the users. Empathy Maps are great for creating Personas, identifying users with different mindsets.

Being a collaborative tool, Empathy Mapping helps the design team empathizing with the users, also, it can be a good idea organize Empathy Mapping Workshops with the stakeholders as well — it helps developing a user-centered mindset.

The structure

There are different templates for Empathy Maps, I like using the following structure:

  • four quadrants: See, Think & Feel, Hear, Say & Do,
  • and two columns below the quadrants: Pains, Gains.

Useful Links


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