Fake Door Testing
How does a Fake Door Testing help a design process?
Fake Door Testing is about rapidly validating an idea (it can be a product, a service or a feature): we show the users an option that is not actually exists. After the user takes the action (clicks, registers etc.), the system lets the user know that this feature or product/service is not yet available.
By measuring how many of the potential users showed interest, we can make better decisions about the next step of the design process (e.g. implementing the idea; iterating based on the feedback and test again etc.).
Recommended Reading & Useful Links
- Sharon, Tomer (2016). Validating Product Ideas: Through Lean User Research [book]
- Olsen, Dan. (2015). The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Validating Product Ideas Through Lean User Research [article]
- Fake-Door Testing: an “evil” but efficient testing method
- Ignite — Lean Startup — Polyvore [video]
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