Mental Model
What is a Mental Model?
A mental model is an internal representation of the external reality based on past experiences, learning and intuition. As Susan Carey defines: “A mental model represents a thought process for how something works.”
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Recommended Reading & Useful Links
- Weinschenk, S. (2011). 100 Things Every Designer Needs to Know About People
- The Secret to Designing an Intuitive UX
- Design as Communication
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